About Us

With the experience inherited by generations in the field of sweets, Hashem Affouri was founded in Ma'an in southern Jordan in 1996. That's where the story started.

When Hashem Affouri was heading south to establish a sweets shop, he stopped in Ma'an city for rest and prayed in the Grand Mosque of Ma'an.

He was then invited by one of Ma'an's sons to lunch without prior knowledge. He met some of the city's residents, who were touched by his chivalry, generosity, authenticity, and hospitality, and they decided to set up his project in Ma'an City.

The project started with a limited area of only 150 square meters, now Hashem Affaouri's sweets are occupying more than 1000 square meters.

Hashem Affaouri's sweets serve in an area that spans southern Jordan and reaches the border cities of Saudi Arabia, relying on the taste of its authentic products, and working hard to develop and innovate, while maintaining quality and choosing the best ingredients.

Why Choose Us

  • Carefully selected ingredients
  • Luxurious sweets with authentic taste
  • Secure Shopping
  • International Shipping

Our Members

Hashem Affouri

Founder & Chairmam

Mohamad Abu Saleh

Financial Manager

Nedal Affouri

General Manger

Ehab Abu Jray

H. R.

Bassam Affouri

Vice General Manager

Basil Affouri

Marketing Manager